Eastern European marketing systems and Western marketing research voids : a research agenda
Year of publication: |
1986
|
---|---|
Authors: | Kaynak, Erdener ; Samli, A. Coskun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 14.1986, 2, p. 109-116
|
Subject: | Marktforschung | Ostblock | Absatz | RGW-Staaten | CMEA countries | Internationale Wirtschaftsbeziehungen | International economic relations |
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