Eating dogfood : examining the relative roles of reason and emotion
Year of publication: |
2013
|
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Authors: | Schulze, William Dietrich ; Maertens, Annemie ; Wansink, Brian |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 92.2013, p. 202-213
|
Subject: | Stigma | Dual process | Emotion | Konsumentenverhalten | Consumer behaviour |
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