Eco-premium or eco-penalty? Eco-labels and quality in the organic wine market
Year of publication: |
February 2017
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Authors: | Delmas, Magali A. ; Lessem, Neil |
Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISSN 0007-6503, ZDB-ID 718695-2. - Vol. 56.2017, 2, p. 318-356
|
Subject: | green marketing | organic wine | eco-label | eco-premium | differentiation strategy | Wein | Wine | Umweltzeichen | Eco-label | Weinbau | Wine industry | Markt | Market | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Öko-Marketing | Green marketing | Bio-Lebensmittel | Organic food | Marketing | Warenkennzeichnung | Product labelling |
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