Economic Analysis of Reward Advertising
| Year of publication: |
2019
|
|---|---|
| Authors: | Guo, Hong ; Zhao, Xuying ; Hao, Lin ; Liu, De |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - 2019
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13015 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096263