Economic and non-economic satisfaction as outcomes of micro-enterprises' perceived value from banking relationships
Year of publication: |
2020
|
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Authors: | Zietsman, Mariëtte Louise ; Mostert, Pierre ; Svensson, Göran |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 3, p. 263-281
|
Subject: | banking industry | economic satisfaction | micro-enterprises | non-economic satisfaction | perceived value | Price fairness | KMU | SME | Kundenzufriedenheit | Customer satisfaction | Bank |
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