Economic crisis and its impact on promotion and media in Cyprus
Year of publication: |
July-December 2016
|
---|---|
Authors: | Papasolomou, Ioanna ; Kitchen, Philip J. ; Panopoulos, Anastasios ; Sabova, Maria |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 719-734
|
Subject: | advertising | Cyprus | economic crises | marketing communications | public relations | Zypern | Wirtschaftskrise | Economic crisis | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Marketing | Marketingmanagement | Marketing management | Finanzkrise | Financial crisis |
-
Adeola, Ogechi, (2022)
-
Publicity and advertising : what matter most for sales?
Spotts, Harlan E., (2014)
-
Marketing communications' dimensions and brand loyalty in the banking sector
Quayson, Agartha, (2024)
- More ...
-
Cause related marketing : developing a tripartite approach with BMW
Papasolomou, Ioanna, (2011)
-
Papasolomou, Ioanna, (2012)
-
Internal marketing under disguise : misplaced application
Papasolomou, Ioanna, (2017)
- More ...