ECONOMIC FACTORS UNDERLYING THE UNBUNDLING OF ADVERTISING AGENCY SERVICES
Year of publication: |
2008
|
---|---|
Authors: | Arzaghi, Mohammad ; Berndt, Ernst R. ; Davis, James C. ; Silk, Alvin J. |
Published in: |
Working paper / National Bureau of Economic Research, Inc. - Cambridge, Mass, ISSN 0898-2937, ZDB-ID 12239057. - 2008, 14345
|
Saved in:
Saved in favorites
Similar items by person
-
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad, (2010)
-
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad, (2012)
-
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad, (2008)
- More ...