Economic Factors Underlying the Unbundling of Advertising Agency Services
Year of publication: |
September 2008
|
---|---|
Authors: | Arzaghi, Mohammad |
Other Persons: | Silk, Alvin J. (contributor) ; Berndt, Ernst R. (contributor) ; Davis, James C. (contributor) |
Institutions: | National Bureau of Economic Research (contributor) |
Publisher: |
Cambridge, Mass : National Bureau of Economic Research |
Subject: | Werbewirtschaft | Advertising industry | Diversifikation | Diversification | Dienstleistung | Services | Kommunikationsmedien | Communication media | Informationstechnik | Information technology | Innovation |
Extent: | 1 Online-Ressource |
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Series: | NBER working paper series ; no. w14345 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: World Wide Web System requirements: Adobe [Acrobat] Reader required for PDF files Hardcopy version available to institutional subscribers. |
Other identifiers: | 10.3386/w14345 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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