Economic foundations of marketing strategy
Year of publication: |
2021
|
---|---|
Authors: | Villas-Boas, J. Miguel ; Zhang, Juanjuan |
Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 20-37
|
Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Vertrieb | Physical distribution | Verkaufsförderung | Sales promotion |
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