Economic Foundations of Retailer Price Promotion: It’s All Incremental
Year of publication: |
2016-08-21
|
---|---|
Authors: | Rengifo, Erick ; Jetta, Kurt A ; Salvatore, Dominick |
Publisher: |
Techmind Research Society |
Subject: | marketing | Microeconomics | Consumer Demand Theory | Price Promotions | Consumer Packaged Goods | Sales Dips |
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