Economic impact of marketing alliances on shareholders' wealth
Year of publication: |
2010
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Authors: | Ho, Foo-Nin ; Shocker, Allan D. ; Yip, Yewmun |
Published in: |
Managerial finance. - Bradford [u.a.] : Emerald, ISSN 0307-4358, ZDB-ID 7505619. - Vol. 36.2010, 6 (11.5.), p. 534-547
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Saved in:
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