Economic Man as a Moral Individual.

The authors propose a concrete method for including moral concerns in preferences. In their framework, the agent maximizes utility subject to constraints but the utility from consuming a specific commodity bundle varies in a 'lumpy' or 'discontinuous' way with the concurrent moral content of the individual's behavior. The authors' method also indicates how constraints vary with this moral content. Their approach seems more intuitively appealing than several competing frameworks and can be used to explain a number of otherwise puzzling phenomena. Copyright 1998 by Oxford University Press.