Economic valuation of product features
Year of publication: |
2014
|
---|---|
Authors: | Allenby, Greg M. ; Brazell, Jeff D. ; Howell, John R. ; Rossi, Peter E. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 4, p. 421-456
|
Subject: | Product features | Conjoint | Equilibrium profits | Bayesian analysis | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Bayes-Statistik | Bayesian inference | Gewinn | Profit | Bewertung | Evaluation | Produktivität | Productivity |
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