Extent:
XIV, 450 S.
graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Literaturverz. S. [414] - 436
ISBN: 978-0-521-29676-2 ; 978-0-521-22850-3 ; 0-521-22850-6 ; 0-521-29676-5
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014448006