Economics and marketing on pricing: how and why do they differ?
Year of publication: |
2005
|
---|---|
Authors: | Skouras, Thanos ; Avlonitis, George J. ; Indounas, Kostis A. |
Other Persons: | Estelami, Hooman (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 14.2005, 6, p. 362-374
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Economics | Marketing | Comparative tests |
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