Economics of commodity promotion programs : lessons from California
ed. by Harry M. Kaiser, Julian M. Alston, John M. Crespi, and Richard J. Sexton
| Year of publication: |
c 2005
|
|---|---|
| Other Persons: | Kaiser, Harry M. (ed.) ; Alston, Julian Mark (contributor) ; Crespi, John M. (contributor) ; Sexton, Richard J. (contributor) |
| Publisher: |
New York : Lang |
| Subject: | Kalifornien | California | Werbung | Advertising | Agrarprodukt | Agricultural product | Marketing | Verkaufsförderung | Sales promotion | Kosten-Nutzen-Analyse | Cost-benefit analysis | Sales-promotion | Öffentliche Förderung |
| Description of contents: | Table of Contents [loc.gov] ; Description [deposit.dnb.de] |
| Extent: | XVI, 428 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 17 Beitr. Pp. : EUR 74.90 (freier Pr.), sfr 109.00 (freier Pr.) |
| ISBN: | 0-8204-7271-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002421312