Economics, psychology, and the literature of the subdiscipline of consumer behavior
Robert A. Mittelstaedt
| Year of publication: |
2008
|
|---|---|
| Authors: | Mittelstaedt, Robert A. |
| Published in: |
History of marketing thought ; Volume 3. - Los Angeles : SAGE Publications. - 2008, p. 284-300
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Wirtschaftspsychologie | Economic psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003644617