Ecotainment: der neue Weg im Umweltmarketing : [emotionale Werbebotschaften, sustainability, cross marketing]
Martin Lichtl
| Year of publication: |
1999
|
|---|---|
| Authors: | Lichtl, Martin |
| Publisher: |
Wien [u.a.] : Ueberreuter |
| Subject: | Marketing | Umweltbezogenes Management | Werbebotschaft | Emotionale Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 200 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-7064-0600-4 |
| Classification: | Marketing ; Umweltbelastungen |
| Source: |
Persistent link: https://www.econbiz.de/10004597359