ECR-Kompakt : efficient consumer response ; von der Theorie zur Praxisin in Österreich ; [inklusive CD-ROM ECR-Tools & Videos]
Hannes Glavanovits ; Herbert Kotzab
| Year of publication: |
2002 ; 1. Aufl.
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|---|---|
| Authors: | Glavanovits, Hannes ; Kotzab, Herbert |
| Publisher: |
Wien : EAN-Austria [u.a.] |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 193 S : Ill., graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-9501630-0-X |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004537007