eCRM system adoption by hospitality organizations : a technology-organization-environment (TOE) framework
Pradeep Racherla; Clark Hu
| Year of publication: |
2008
|
|---|---|
| Authors: | Racherla, Pradeep ; Hu, Clark |
| Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 17.2008, 1/2, p. 30-58
|
| Subject: | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766542