Editorial : considering marketing of technology solutions from a dual perspective
Alternative title: | Considering marketing of technology solutions from a dual perspective |
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Year of publication: |
2012
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Authors: | Brem, Alexander ; Viardot, Eric |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 1, p. 1-3
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Subject: | Technologiewahl | Technology choice | Marketingmanagement | Marketing management |
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