Editorial: Convergence of human factors and marketing-mix to improve organisational performance
Alternative title: | Convergence of human factors and marketing-mix to improve organisational performance |
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Year of publication: |
2018
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Authors: | Rajagopal |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 6.2018, 2, p. 77-79
|
Subject: | Wirtschaftliche Konvergenz | Economic convergence | Unternehmenserfolg | Firm performance |
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