Editorial: corporate social responsibility and brand building
Alternative title: | Corporate social responsibility and brand building |
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Year of publication: |
2018
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Authors: | Rajagopal |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 6.2018, 3, p. 159-160
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Firmenimage | Corporate reputation |
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