Editorial: Empowering consumers in strategic marketing decisions
Alternative title: | Empowering consumers in strategic marketing decisions |
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Year of publication: |
2013
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Authors: | Rajagopal |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2013, 2, p. 103-104
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Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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Planning agricultural marketing in India
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