EDITORIAL - Exploring Advertising Client-Advertising Agency Relationships in China: The Applicability of Organizational Buying Theory
Year of publication: |
1999
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Authors: | Prendergast, Gerard ; Shi, Yi-Zheng |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 12.1999, 1, p. 21-38
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