Editorial: Foreword to the Special Issue on Global Branding
| Year of publication: |
2002
|
|---|---|
| Authors: | Schmitt, Bernd |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 10.2002, 2, p. 2-6
|