Editorial: Innovation management in retailing : from consumer perspective to corporate strategy
Alternative title: | Innovation management in retailing : from consumer perspective to corporate strategy |
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Year of publication: |
2014
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Authors: | Pantano, Eleonora |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 825-826
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Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Einzelhandel | Retail trade | Strategisches Management | Strategic management |
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