Editorial: Leveraging users as innovators : managing the creative potential of individual consumers
Marcel Bogers (University of Copenhagen, Denmark), Ian P. McCarthy (Simon Fraser University, Canada), Leyland Pitt (Simon Fraser University, Canada)
| Alternative title: | Leveraging users as innovators |
|---|---|
| Year of publication: |
2015
|
| Authors: | Hippel, Eric von |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 37.2015, p. 3-5
|
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jengtecman.2015.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428719