Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Alternative title: | Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference |
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Year of publication: |
2008
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Authors: | Askegaard, Søren ; Merunka, Dwight R. ; Sirgy, M. Joseph |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 10, p. 1027-1029
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Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Kommunikation | Communication |
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