Editorial: Marketing in the era of long-tail media
Joel Rubinson
| Alternative title: | Marketing in the era of long-tail media |
|---|---|
| Year of publication: |
2008
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| Authors: | Rubinson, Joel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 301-302
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| Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768711