Editorial: Marketing in the era of long-tail media
Alternative title: | Marketing in the era of long-tail media |
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Year of publication: |
2008
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Authors: | Rubinson, Joel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 301-302
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Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
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