Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Alternative title: | On ChatGPT and beyond |
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Year of publication: |
2023
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Authors: | Peres, Renana ; Schreier, Martin ; Schweidel, David A. ; Sorescu, Alina |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 269-275
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Subject: | ChatGPT | Generative AI | Artificial intelligence | LLMs |
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