Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Alternative title: | On Hideki Matsuyama and the need for more study of global brand equity |
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Year of publication: |
2021
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Authors: | Taylor, Charles Raymond |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 3, p. 325-326
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Subject: | Markenimage | Brand image | Markenführung | Brand management | Globalisierung | Globalization |
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