Editorial: relaunching marketing letters
Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer
Alternative title: | Relaunching marketing letters |
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Year of publication: |
2020
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Authors: | Bradlow, Eric T. ; Golder, Peter N. ; Huber, Joel ; Jap, Sandy D. ; Labroo, Aparna A. ; Lehmann, Donald R. ; Lynch, John G. ; Mizik, Natalie ; Winer, Russell S. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 4, p. 311-314
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Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s11002-020-09551-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417684
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