Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Alternative title: | Retail value-based pricing strategies : new times, new technologies, new consumers |
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Year of publication: |
2012
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Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Compeau, Larry D. ; Levy, Michael |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 1-6
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Subject: | Strukturwandel | Structural change | Technischer Fortschritt | Technological change | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
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