Editorial: the importance of the snappy title
Alternative title: | The importance of the snappy title |
---|---|
Year of publication: |
2016
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Authors: | Russell-Bennett, Rebekah ; Baron, Steve |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 5, p. 477-479
|
Subject: | Publication | Positioning | Article title | Research findings |
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Editorial: the importance of the snappy title
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Corporate governance practices of Malaysian Chinese family owned business
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
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Editorial: beyond publish or perish : the importance of citations and how to get them
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