Editorial : theory building in marketing: rationalizing South Asian perspective
N. J. Dewasiri, Sudhir Rana, Muhammad Kashif
| Year of publication: |
2021
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|---|---|
| Authors: | Dewasiri, N. J. ; Rana, Sudhir ; Kashif, Muhammad |
| Published in: |
South Asian journal of marketing. - [Bingley, United Kingdom] : Emerald Publishing Limited, ISSN 2738-2486, ZDB-ID 3116900-4. - Vol. 2.2021, 1, p. 1-4
|
| Subject: | Südasien | South Asia | Rationalität | Rationality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SAJM-03-2021-071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013339285