Editorial: why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Alternative title: | Why and when do firms trademark? |
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Year of publication: |
2020
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Authors: | Castaldi, Carolina ; Block, Jörn ; Flikkema, Meindert |
Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 27.2020, 1/2, p. 1-10
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Subject: | Trademarks | trademarking motives | industrial organisation | innovation | entrepreneurship | Innovation | Markenrecht | Trademark law | Innovationsmanagement | Innovation management | Entrepreneurship | Entrepreneurship approach | Immaterialgüterrechte | Intellectual property rights |
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