Educational campaigns for product labels : evidence from on-shelf nutritional labeling
Year of publication: |
2022
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Authors: | Bollinger, Bryan ; Liebman, Eli ; Hammond, David ; Hobin, Erin ; Sacco, Jocelyn |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 153-172
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Subject: | education | health | marketing | nutritional labeling | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Ernährung | Nutrition | Umweltzeichen | Eco-label | Produktinformation | Product information | Ernährungsverhalten | Eating habit | Gesundheit | Health |
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