Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Year of publication: |
2011
|
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Authors: | Mackert, Michael ; Love, Brad |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 28.2011, 3, p. 205-218
|
Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Informationsverbreitung | Information dissemination | Bibliometrie | Bibliometrics | USA | United States |
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