Educational promotion strategies : brokering culture between tourists and tourist destinations
Year of publication: |
2009
|
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Authors: | Paige, Rosalind C. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 286-301
|
Subject: | Tourismusmarketing | Tourism marketing | Kulturgüter | Cultural heritage |
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