Educing the referral power to tap potential customer segments : a study in Indian perspective
Year of publication: |
2018
|
---|---|
Authors: | Arora, Mukul ; Nagdev, Kritika ; Singh, Raman Preet ; Rajesh, Anupama |
Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 4.2018, 2, p. 133-145
|
Subject: | referral marketing | word of mouth | WOM | consumer behaviour | customer segmentation | online service provider | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Indien | India | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
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