The effect of marketing orientation on the ROA in three economic time periods : a longitudinal study of community banks in the Southeastern United States (2003-2016)
Gerald F. Sullivan, John Fitzgerald, Boris Djokic
| Year of publication: |
2018
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|---|---|
| Authors: | Sullivan, Gerald F. ; Fitzgerald, John ; Djokic, Boris |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 18.2018, 1, p. 75-81
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| Subject: | Marketing orientation | community banks | financial performance | return on investment | pre-great recession | great recession and post-great recession | USA | United States | Bank | Regionalbank | Regional bank | Konjunktur | Business cycle | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Finanzkrise | Financial crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-18-1.8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865119