Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Year of publication: |
2019
|
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Authors: | Lasha, Sarah ; Usman, Osly |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Website | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Werbung | Advertising | Online-Handel | Online retailing | Wahrnehmung | Perception | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 7, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3311359 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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