Effect of analysts' earnings pressure on marketing spending and stock market performance
Year of publication: |
May 2018
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Authors: | Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 431-452
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Subject: | Marketing spending | Analysts’ earnings expectations | Stock market return | Value of marketing | Finanzanalyse | Financial analysis | Aktienmarkt | Stock market | Kapitaleinkommen | Capital income | Gewinn | Profit | Börsenkurs | Share price | Prognose | Forecast |
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