Effect of applying business intelligence on export development and brand internationalization in large industrial firms
Year of publication: |
2023
|
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Authors: | Golestanizadeh, Mahboobeh ; Sarvari, Hadi ; Cristofaro, Matteo ; Chan, Daniel W. M. |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 13.2023, 2, Art.-No. 27, p. 1-13
|
Subject: | brand internationalization | business intelligence | export development | Markenführung | Brand management | Betriebliches Informationssystem | Business intelligence system | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationales Marketing | International marketing | Export | Internationaler Markteintritt | International market entry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci13020027 [DOI] hdl:10419/275493 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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