Effect of big data analytics on performance and consumer loyalty of manufacturing industries : an empirical research
Year of publication: |
2023
|
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Authors: | Mishra, Bibhu Prasad ; Biswal, Bibhuti Bhusan ; Behera, Ajay Kumar ; Das, Harish Chandra |
Published in: |
Journal of industrial integration and management : innovation & entrepreneurship. - Singapore : World Scientific, ISSN 2424-8630, ZDB-ID 2944479-2. - Vol. 8.2023, 3, p. 341-366
|
Subject: | Big data analytics | consumer loyalty | economical performance | industry performance | market worth | retail performance | Big Data | Big data | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Data Mining | Data mining |
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