Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Peter Kwasi Oppong, John Mensah & Matilda Addae
Year of publication: |
2022
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Authors: | Oppong, Peter Kwasi ; Mensah, John ; Addae, Matilda |
Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 17.2022, 3, p. 191-212
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Subject: | Brand awareness | Credibility | Herbal medicine | Image | Word-of-mouth | Markenimage | Brand image | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Ghana | Markenführung | Brand management |
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