Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey
Year of publication: |
2013
|
---|---|
Authors: | Basfirinci, Cigdem |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 25.2013, 4, p. 539-560
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | County of origin | Brand origin | Brand personality | Product involvement | Product familiarity | Turkey | Brands | Brand identity |
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