Effect of brand value announcements on stock returns : empirical evidence from Turkey
Pinar Basgoze, Yilmaz Yildiz, Selin Metin Camgoz
| Year of publication: |
December 2016
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|---|---|
| Authors: | Basgoze, Pinar ; Yildiz, Yilmaz ; Camgoz, Selin Metin |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 6, p. 1252-1269
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| Subject: | brand value | brand value announcement | stock returns | event study analysis | emerging markets | Turkey | Türkei | Ankündigungseffekt | Announcement effect | Kapitaleinkommen | Capital income | Markenführung | Brand management | Ereignisstudie | Event study | Börsenkurs | Share price | Markenimage | Brand image | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2016.1153517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626131