Effect of colours on sponsor recall
Brendon Toh, Ho Keat Leng and Yi Xian Philip Phua
| Year of publication: |
2023
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|---|---|
| Authors: | Toh, Brendon ; Leng, Ho Keat ; Phua, Yi Xian Philip |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 797-808
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| Subject: | Advertisements | Attention | Colour effect | Eye-tracking | Sports sponsorship | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Wahrnehmung | Perception | Brasilien | Brazil |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2021-0905 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285897